New dishes & offers
Regular menu news and selected offers, linked directly to your menu and ordering page.
Coming soon / Customer communicationsThe first visit.
The first visit.
The next reason
to come back.
Menu news, ingredient updates and relevant offers for customers who have already engaged with your business.
See an example email ↓FIELD & FORK · MENU NEWS
Something new
Something new
for your next visit.
A new dish. The ingredients up front.
A direct route back to your menu.
They found your menu.
Help them find their way back.
3,000previous menu visitors
→Your updatea new dish or changed menu
→Relevant emailsto the visitors who opted in
Illustrative audience size. If all 3,000 visitors have registered and consented to the relevant messages, all 3,000 can receive them. Anonymous visits alone do not create an email audience.
Ingredient changes
Let affected customers know when a recipe they previously considered has changed. Prompt them to check the latest information.
Relevant local discovery
Introduce your business to opted-in diners across our network, using their chosen area and consented allergy preferences.
Example email / Fictional businessShort. Useful.
Short. Useful.
A reason to return.
Sent on behalf of your business to your opted-in audience.
Open the HTML email ↗From: Field & Fork via And It HasSomething new on our menu
FIELD & FORK
A new favourite?
Hi Alex,
Our lemon herb chicken has arrived. Take a look at the ingredients and explore your menu before your next visit.
See the new dish →Tell our team about your allergies before ordering.
FIELD & FORK
Ingredient update
A recipe has changed.
Hi Alex,
Our lemon herb chicken dressing now contains mustard. You previously selected mustard in your allergy preferences.
Please check the updated ingredients and speak to our team before ordering.
Check the latest menu →Illustrative change alert. The sample menu has not been changed.
The right message. The right choice.
Customers stay in control.
Your business only
Venue updates go to people who engaged with that venue and chose to hear from it.
Nearby discovery
Network marketing is a separate opt-in, with an area chosen by the customer.
Allergy preferences
Explicit permission for using allergy information to personalise messages.
Easy preferences
Choose message types, update details or unsubscribe from marketing.
Communications are a planned service shown here as a concept. Automated alerts depend on current recipe data and recorded customer preferences. They support, and do not replace, checking current information with the business.